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We reveal the truth behind some commonly believed teeth whitening myths – so you can whiten at home with confidence!

Myth 1: Teeth whitening products contain bleach

Myth: Teeth whitening products contain bleach

Introducing Rapid White Max Effect Dissolving Tooth Whitening Strips. With its non-peroxide and bleach free formula, they are clinically proven to whiten teeth by up to 4 shades in just 1 week, with 80% of the whitening occurring in only 3 days.1 These strips are an effective way to get a whiter, brighter smile – fast.

Myth 2: You can’t get instant results from teeth whitening

Clean, protect and brighten with Rapid White’s Instant Whitening Toothpaste for teeth that are up to 1 ½ shades whiter2 after just one use.

Optical lightening technology absorbs light and increases the amount of blue light reflected from the teeth, eliminating yellow hues and enhancing whiteness to give you a brighter smile whilst being kind to the protective enamel. A minty flavour ensures fresh breath and fluoride helps prevent tooth decay – use instead of your usual toothpaste. The patented blend of key actives  work in synergy to remove stains and help prevent tartar and plaque build-up.3

Myth 3: You can’t drink coffee or wine after whitening your teeth

Rapid White’s NEW Extend-A-White Post-Whitening Mouth Rinse helps to prevent future staining and keep teeth whiter for longer after using teeth whitening treatments - it’s been proven in laboratory studies to reduce staining by up to 50%.4

What’s more, the new mouth rinse has been designed to supplement and work with any form of whitening treatment such as Rapid White’s range of strips, toothpastes and kits as well as professional treatments.

1. Clinical study conducted by Dr I.C Cervini in February 2013

2. Clinical study conducted by Dr I.C Cervini in March 2014 on 41 subjects confirmed teeth were left up to 1 and ½ shades lighter after a two minute brushing session

3.  A patented blend of PVP and Pentasodium Triphosphate

4. Laboratory study conducted by J. Drozd and K. Huang, USA, 2017